Effective Date: 03/08/2025
Last Updated: 27/10/2025
Introduction
At Drink Attitude (“we,” “us,” or “our”), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, drinkattitude.com (the “Site”) or make a purchase from us.
Please read this Privacy Policy carefully. By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
Information You Provide to Us
We collect information that you voluntarily provide to us when you:
- Create an account on our Site
- Make a purchase or place an order
- Subscribe to our newsletter or marketing communications
- Participate in surveys, contests, or promotions
- Contact us with questions or feedback
- Engage with us on social media
This information may include:
- Name and contact information (email address, phone number, shipping address)
- Billing and payment information (credit card details, billing address)
- Account credentials (username, password)
- Demographic information (age, gender, preferences)
- Any other information you choose to provide
Information Collected Automatically
When you visit our Site, we automatically collect certain information about your device and browsing activity, including:
- IP address and browser type
- Device identifiers and operating system
- Referring URLs and pages viewed
- Time and date of visits
- Clickstream data and cookies
- Geographic location data
We use cookies, web beacons, and similar tracking technologies to collect this information. You can control cookie preferences through your browser settings.
Information from Third Parties
We may receive information about you from third-party sources, including:
- Social media platforms (if you connect your account)
- Payment processors and fraud prevention services
- Marketing and analytics partners
- Public databases and data aggregators
How We Use Your Information
We use the information we collect to:
- Process and fulfill your orders and transactions
- Communicate with you about your orders, account, and customer service inquiries
- Send you marketing communications, newsletters, and promotional offers (with your consent)
- Improve our products, services, and website functionality
- Personalize your experience and deliver targeted content
- Conduct research, analytics, and data analysis
- Prevent fraud and enhance security
- Comply with legal obligations and enforce our terms
- Respond to law enforcement requests and legal proceedings
How We Share Your Information
We do not sell your personal information to third parties. We may share your information in the following circumstances:
Service Providers
We share information with trusted third-party service providers who assist us in operating our business, including:
- Payment processors and financial institutions
- Shipping and fulfillment partners
- Email and marketing service providers
- Website hosting and cloud storage providers
- Analytics and data management services
- Customer service and support platforms
These service providers are contractually obligated to protect your information and use it only for the purposes we specify.
Business Transfers
If we are involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.
Legal Requirements
We may disclose your information when required by law or in response to:
- Court orders, subpoenas, or legal processes
- Requests from government authorities or law enforcement
- Protection of our rights, property, or safety
- Investigation of fraud or security issues
- Enforcement of our Terms of Service or other agreements
With Your Consent
We may share your information with third parties when you explicitly consent to such sharing.
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience on our Site. Cookies are small data files stored on your device that help us:
- Remember your preferences and settings
- Understand how you use our Site
- Improve Site performance and functionality
- Deliver personalized content and advertisements
- Analyze traffic and user behavior
You can control or disable cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our Site.
Types of Cookies We Use
- Essential Cookies: Required for the Site to function properly
- Analytics Cookies: Help us understand Site usage and performance
- Marketing Cookies: Used to deliver relevant advertisements
- Preference Cookies: Remember your settings and choices
Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:
- Encryption of sensitive data (including SSL/TLS for data transmission)
- Secure payment processing systems
- Regular security audits and monitoring
- Access controls and authentication procedures
- Employee training on data protection
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information:
Access and Portability
You have the right to request access to the personal information we hold about you and receive a copy of that information.
Correction and Update
You can request that we correct or update inaccurate or incomplete information.
Deletion
You may request that we delete your personal information, subject to certain legal exceptions.
Opt-Out
You can opt out of receiving marketing communications by:
- Clicking the “unsubscribe” link in our emails
- Updating your account preferences
- Contacting us directly at privacy@drinkattitude.com
Do Not Track
Some browsers have “Do Not Track” features. Our Site does not currently respond to Do Not Track signals.
California Residents
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what information we collect, the right to delete your information, and the right to opt out of the sale of your information. We do not sell personal information.
European Users (GDPR)
If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including the right to access, rectify, erase, restrict processing, object to processing, and data portability. To exercise these rights, contact us at privacy@drinkattitude.com.
Children’s Privacy
Our Site is not intended for children under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If we learn that we have collected information from a child without parental consent, we will delete that information promptly. If you believe we may have information about a child, please contact us at privacy@drinkattitude.com.
International Data Transfers
If you are accessing our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our servers and service providers are located. These countries may have data protection laws different from those in your country. By using our Site, you consent to the transfer of your information to these locations.
Third-Party Links
Our Site may contain links to third-party websites, plugins, or applications. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.
Retention of Information
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a new “Last Updated” date. We encourage you to review this Privacy Policy periodically.
If we make material changes, we will provide additional notice, such as through email or a prominent notice on our Site.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Drink Attitude
Email: privacy@drinkattitude.com
Phone: 1-800-ATTITUDE (1-800-288-4883)
For GDPR-related inquiries (EEA residents):
Email: gdpr@drinkattitude.com
Important Notice: This Privacy Policy is provided as a template and should be reviewed by a qualified attorney to ensure compliance with applicable laws and regulations in your jurisdiction. Privacy laws vary by location and are subject to change.